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Case Study Detail

Social Media media Marketing Porject




Sep 23, 2022



Detail Project:

Capital Health Screening Centre is one of the leading healthcare providers in the UAE, offering medical screening services for residency visas and occupational health certificates to individuals as well as corporates.


The social media marketing route requires time, you can’t expect immediate results. And when it comes to the healthcare sector, it’s a challenging task to set yourself apart as a credible healthcare provider on platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok. When CHSC approached us, we had several challenges in front of us:

  • Despite being a prominent name in the local healthcare industry, the CHSC’s Facebook page had only a few hundred followers
  • The client’s Instagram, LinkedIn, and other social media channels were inactive
  • Our client got only a handful of customers through social media
  • We had to come up with a powerful SMM strategy to generate organic engagement


Our Strategy

We believe a result-driven social media marketing strategy is based on research. Once you have an idea of the target audience and demographics, you can come up with unique, creative, and actionable content ideas to get traction on social media.
Our strategy revolved around boosting brand engagement in the first phase to eventually acquire traffic on social media and promote the services offered by Capital Health. We also planned to create videos and static posts, and post testimonials of people on social media to win the target audience’s trust.

The Execution

We kicked off the social media marketing campaign after completing market and audience research with a month-long content ready in advance to avoid any delays and maintain seamless interaction with the followers. Each post was creatively prepared with the target audience of Capital Health in mind. We also worked on the page visuals and brand message to take the engagement to a whole new level!


Our efforts paid off, as our client witnessed substantial growth in reach, impressions, likes, and followers, as well as profile visits.

Increase in reach
Increase in Likes/Followers
Increase in impressions
Increase in Profile visits

Project Goal:


When it comes to ‘Brainstorming,’ our project goal is to unlock creativity and innovative ideas.

Planing and Concept

When it comes to ‘Planning and Concept,’ we’re your creative architects, shaping your ideas into strategic success

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