Case Study Detail

Social Media media Marketing Porject




Sep 23, 2022



Detail Project:

Let’s Discover is a Dubai-born company providing in-class science workshops for kids all over the UAE. The brand brings hands-on, educational, and fun science workshops straight into the classroom.


When you are promoting a small brand, it’s normal to have several pressing challenges. From brand awareness to selecting unique selling points, narrowing down the target audience to driving action through content, each challenge requires a strategic, action-driven approach. Some of the notable challenges of the project were:

  • Market research to have an idea of the competition
  • Generating consistent organic engagement
  • Creating an exclusive strategy for Facebook, Instagram, and LinkedIn
  • Engage the existing audience
  • Get more referrals through the existing following
  • Preparing superior visual content to outclass the competitors


Our Strategy

One of the fundamentals of a successful social media marketing strategy is developing a deep understanding of the target audience and the industry. We collaborated with the stakeholders of Let’s Discover to understand their core objectives and the target market, to be able to craft our campaigns accordingly.
We also prepared a detailed content calendar for each channel that aligned with the content marketing strategy(that was another service offered to Let’s Discover by us). The idea was to build authority with the help of content that’s not just engaging but also educates the target audience of our client.

The Execution

Our team kicked off the execution phase with an exclusive social media marketing strategy ready for each platform including Facebook, Instagram, and LinkedIn. We rolled out creative posts on a regular basis to boost engagement, attract relevant organic traffic, and translate the engagement into conversions. From visuals to the overall theme of the content, we nailed every aspect of the SMM to portray our client Let’s Discover as credible, trustworthy, and the best in the industry.



At the end of the second quarter, client witnessed remarkable improvements in reach, impressions, and profile visits. Moreover, the number of likes/followers grew exponentially as well.

Increase in reach
Increase in Likes/Followers
Increase in impressions
Increase in Profile visits

Project Goal:


When it comes to ‘Brainstorming,’ our project goal is to unlock creativity and innovative ideas.

Planing and Concept

When it comes to ‘Planning and Concept,’ we’re your creative architects, shaping your ideas into strategic success

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What our client say about us

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